Millions upon millions of people use the internet everyday. A good amount of these users will go straight to a search engine those who dont will find their way to one at some point during their online session. Search engines like google see hundreds of millions of users per day and as an internet marketer, you can tap into this vast number using PPC marketing. Using this internet marketing method, one can set up ads to appear with certain search engine results so that people searching for something can see and follow your lead to go where you need them to be.